Letters

2025 flew past.  Before the year ends and before everybody heads off for New Year celebrations… I’m gonna write one last newsletter for the year. 

  In 2025, I’ve managed close to $1 million ad spend across more than 10 different industries. Most of what people obsess over in Facebook

Just 2 weeks back I hopped on call with a personal trainer. Like me, he’s a dad who wants to work hard and make more

I want to share something with you that has never failed me in all my years of launching ads. It’s not the camera I use.

I’m writing this for people running ads and are still focusing on targeting the right people. But if you’re not running ads, and you’re someone

This letter is a tough one to write.  Took me a while to decide if I should share this… 3 years ago, 1 month before

Back when I was studying in university, my dad didn’t give me any pocket money. He told me (in Mandarin): “I won’t be giving you

I just turned 37 last week. I shared a confession on my Instagram… That I always wanted to be rich. But at 37 years old

  This week, I want to bring you behind the scenes. Not of a client project. But of my own. Because before I ever started

  Tried something different last week. I brought my Osmo Pocket 3 out and filmed a “day in my life” vlog. It wasn’t some polished,

  Just wrapped up filming an ad for a realtor client this week… So I thought I’d pull back the curtain a bit and show

  Over the last few months, I’ve been busy working with business owners – advising them on their ads and helping them grow their business.