Letters

A good ad should have clarity in its messaging. That means at one glance, the intended audience should know what it is trying to advertise.

One thing I’ve learned after writing hundreds of ads across more than 10 different industries is that you can achieve consistent results if you follow

If you’re selling anything online, whether through ads, social posts or even in marketplaces like Carousell… Writing in a manner that grabs attention will help

On and off I get people asking me: “Are you still running your music school?” “How much time do you put into growing it?” My

Using lead magnets to acquire customers is a widely used method by many businesses. In one of my previous letters, I shared how I’m using

I’ve always been very curious about the different ways of acquiring customers online. As a business owner, marketer and consultant to several businesses… I’ve been