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Attn: Business Owners, Coaches, Tutors & Experts

New Book Reveals A Counterintuitive Approach To Earning An Extra $500-$1K Per Month By Selling An Online Course On Autopilot

... without you giving up more time

... while bringing you MORE customers at the same time

Discover this proven method that can help you "package" your knowledge and sell it on Facebook/Instagram, so you can get more customers, money and freedom!

If you’re a business owner or self-employed…

And you:

1) Want to build a new stream of income

2) Want to pandemic-proof your business

3) Want a new way to get more customers without paying for expensive leads

I’ll show you in the next 3 minutes how you can achieve them by creating an online course.

 ❌ You don’t need to have any website building skills. 

❌ You don’t need any fancy equipments. 

In fact, all you need is your laptop, mobile phone and to follow my step-by-step method.

Read on to find out how…

What is ‘Sell Your Knowledge’?

Sell Your Knowledge’ is a proven approach to increasing your income without trading your time for it. 

We achieve this by creating an online course that solves a pain point for your target audience.

Your online course can be created in less than a month, by simply following a 3-part framework called the S.C.S framework (Structure, Create, Sell).

As a result, you get 2 huge benefits:

1. You earn extra income through your online course while freeing you up to do other stuff. 

2. You can offer more products/services to your course buyers, increasing your overall revenue.

Available now for just $9.

What you will learn in this book:

✅ The 4 questions to easily help you find your course topic if you don’t know what course to create.  See page 11

✅ How to structure your knowledge into a course outline in just 3 simple steps. See page 14

✅ How to deliver your course content so that it’s easy to understand (hint: you don’t need to be a good speaker) See page 18

✅ 3 important questions to answer so your course will sell effortlessly. See page 21

✅ 5 course creation tips that will save you time, money and effort. See page 30

✅ Where to host your online course without paying expensive monthly fees. See page 38

✅ How to write a high-converting sales page by including these 8 elements. See page 47

✅ How sell your course on Facebook by writing just one good adSee page 6

Usual Price:



 $9 ONLY

(With Bonuses Worth $144)

Delivered instantly.

Starting reading in the next 3 minutes.

'Sell Your Knowledge' Is A Shortcut

Before creating ‘Sell Your Knowledge’, I struggled with my music school business and was looking for more sales.

To make things even worse, Covid hit.

 Revenue from our music classes were completely gone due to the lockdown.

I tried very hard to pivot everything online.

Spent countless nights figuring out how to get things right…

From the filming of video content, to putting it on a learning platform before finally trying to market it online.

So much mistakes were made that I was on the verge of giving up. 

Fortunately… I didn’t.

Because after spending what seemed like an eternity of trial-and-error and testing…

Our online course business finally took off. 

I finally figured out a way to efficiently create courses and sell them online.

Particularly, selling them on Facebook/Instagram.

I’ve reached a point where my Facebook ad campaigns work like a machine that brings me new course buyers every day.

Now, I no longer worry about when the next pandemic is coming anymore.

In fact, having online courses has completely changed the way I view my teaching business model:

If that sounds like something you want too…

To NOT worry about losing income the moment you stop teaching

To NOT panic when the pandemic comes

Then you this book is for you.

How I Went From A Struggling Guitar Tutor To A Booming Music School Owner

Hi, I’m Edmund.

Here’s a short story of how I went from being a struggling guitar tutor…

To being a business owner of a music school with both strong online and physical presence.

I started my career as a private guitar coach while still in university.

But I soon realise there would be a cap to my income as there was a limit to how many students I could teach per week.

So I made the decision to build a business around it.

Essentially, a music school where we hired music instructors to teach for us so we could scale more. 

We started small and hired only 1-2 freelancers to teach for us. 

Eventually, we grew and today we have 2 outlets.

Here’s a pic of the 2nd outlet of my music school:

While having a music school allowed me to scale more in terms of income…

It presented a new set of challenges. 

We had to make sure our revenue could cover our monthly overheads.

That means our monthly rentals, instructors wages and electricity bills…

We had to fill up our classes as much as we can.

Otherwise, we’ll be bleeding cash.

So this got me thinking…

“What else can I do to increase our revenue?”

Build a product with no marginal cost of replication

Yes, I could easily open up more classes to increase sales.

But that also meant:

1. My instructor cost will increase as I  need more instructors for more classes.

2. My marketing cost will increase as it will be harder to acquire a customer, since supply of classes will be more than the demand of students.

In short, my cost goes up together with my revenue from the classes. 

Then I asked myself…

“What product can I keep selling… that doesn’t require an equal increase in cost?”

After weeks and months of thinking…


I found the answer!


The cost of producing an online course is effectively just a one-time cost. 

I just need to record it once and I can keep selling it without any increase in costs.

That lightbulb moment got me started learning how to build courses online.

My aim back then was simple: to build 1-2 courses and then sell it on Facebook. 

But here's the biggest problem nobody talked about...

For the next 3 months I studied and worked like crazy.

I buried myself in as many books and courses I could find about creating online courses.

I got down to planning what courses to create and how to structure it.

I bought equipments (lightings, microphone, DSLR camera)

(Which by now I’ve learned it’s not 100% necessary. A smart phone works too.)

After filming, I edited the videos. 

It was exciting and I could see the light at the end of the tunnel.

But now…

How do I start selling it?

None of the materials I came across online taught me how to sell a product online.

They teach you how to create a course…

But don’t teach stuff like:

– Copywriting (how to write and sell persuasively)

– Running ads (how to sell your product on Facebook/IG using paid ads)

That’s the biggest problem nobody talks about – how to sell online.

The missing piece of puzzle course creators need 🧩

It dawned on me that creating an online course was just one part to the whole equation.

If you don’t know how to sell your course online…

You can’t scale your revenue.

All your effort spent on building the course would be wasted.

 That’s it. 

I had to learn how to sell the course online.

That’s the missing piece of puzzle I need.

In fact, all course creators need to be really good at this one thing:

Learning how to sell online.

So I learned:

1) How to write a sales page to sell my course (copywriting)

2) How to run Facebook ads to sell my course

In fact, to make sure I truly understood the ad mechanism behind Facebook/Instagram…

I took their professional media buying certification:

After lots of experimenting and testing…

Things finally took off. 

My piano product (a foundation piano course and a flexible piano bundle) sold like crazy. 

This was in Apr-May 2020 during the Covid19 lockdown.

You can see the ad I wrote:

Everyday we were busy fulfilling all the online orders:


Here’s a screenshot of my Ads dashboard: 

$52k revenue generated with ad spend of $4.3k

Here’s something even crazier:

The numbers you just saw above were just sales from our physical products.

But what you don’t see…

Is that our online courses added a whole chunk of revenue in the backend too.

You don’t see it in here because the magic happens right after we sell the first product.

Here’s the secret:

After a customer purchases the first product from me…

They immediately get sent to an offer page where I upsell them a higher ticket offer.

I’ll explain how you can do this in the book.

Extra benefits I completely did not expect:


I was relieved that we were getting sales everyday for our online course.

But looking back, I should have been damn excited instead.

Because I completely did not realise the power of getting new course buyers everyday.

I was actually acquiring a customer for my whole business, not just someone who buys my online course.

Meaning, I could offer my other products and services to this course buyer.

Which could easily 10X  their spending with me.

Instead of spending just $30+ for an online course with me…

I now have the power to make them spend $300 with me by buying a musical instrument from me.


This means I don’t need to do any form of lead generation anymore.

In the past, I used to run lead generation ads to get people interested in my physical classes.

I will then follow up with them to close the sale.

Now, my course buyers are already a group of people with high intent to buy more music-related stuff from me.

I no longer have to follow up with leads… waste countless hours and to have them “ghost” me.

What I do now is just to send a simple email to my existing base of buyers, let them know my latest products, and watch the $ sale come in.

No lead generation needed.

No ad spend needed.

What a HUGE set of benefits that I did not expect.

Call me lazy but this is what I did to save time and maximise output:

After the first course took off…

I went on to build a few more online music courses.

But I’ll be frank with you.

I didn’t do it all by myself this time.

The truth is because I value my time a lot…

And I just don’t like doing repetitive stuff. 

Here’s what I did:

I wrote an SOP (Standard Operating Procedure) for my whole course creation procedure.

And I delegated it out to my team.

There are 3 parts to this SOP:

Part 1: Structuring the content

Part 2: Creating the content

Part 3: Selling it

I left part 1 and part 2 to my staff and instructors to handle. 

They just have to follow the SOP to create the course.

I did part 3 by myself – the copywriting and creating of ads. 

The thing is, I wrote an SOP for myself too. 


Simply because I know I’m not an expert copywriter.

(Even experts sometime rely on tools to help them perform consistently.)

With a framework and SOP in place, I get work done faster without a drop in standard.

My products get created in a shorter amount of time.

I get to complete writing a sales page quicker (like the one you’re reading right now).

This way, we get to hit our revenue goals in a shorter time frame.

Sell Your Knowledge was written to help you increase income and freedom

If you’ve always wanted to build an online course…

And you like the idea of building a product with no marginal cost of replication…

Now you have the opportunity to duplicate the entire system I built by downloading this book.

It contains the framework I’ve personally used to build and sell online courses.

You get to see the 3 parts of my S.O.P.

Here’s a disclaimer though:

Your results will vary and depend on many factors.

(Background, experience, consistent effort and action etc…)

If you want to see profit fast without putting in the work,  this book is not for you

It’s not a magic pill that can make you money fast.

But it will equip you with the right knowledge and skills…

To build and sell your online course using Facebook ads.

If you do it right, it can change your life.

Because your income will no longer be dependant on your physical presence.

You can now impart your knowledge through your course.

Here are the chapters in the book:

What Course To Create? … 8

(Answer 4 questions to help you find your course topic, and possibly your life purpose too)

The S.C.S Framework (Structure, Create, Sell):

Part 1: Structure Your Knowledge

How To Create Your Course Structure And Contents … 14

(Once you learn this framework, you can build virtually anything you know into a course)

Part 2: Create Your Product

How To Make Your Course Marketable … 21

(Don’t create a course nobody wants. Reverse engineer your course goals by answering these 3 questions)

How To Name And Price Your Course … 25

(Bad at naming? Use 3 formulas to find your perfect course name)

Course Creation Tips … 30

(5 simple tips that can increase your content quality while saving you time)

Where To Host Your Online Course? … 38

(Discover this software that can save you at least $1k/year, while delivering your courses reliably)

Part 3: Sell Your Product

How To Write A Sale Page That Converts … 47

(If you miss any one of these 8 elements, your sales page won’t convert well)

How To Sell Your Course Using Facebook Ads … 59

(Equip yourself with this skill if you want to scale your course income exponentially)

Action Plan … 86

(Use this checklist to make sure you’re ready to launch your course)

Why you should get this book:

Right now, as you’re reading this very page…

There’s a lot of activity happening in this world.

The pandemic has changed the way people and businesses work.

Many are now open to online learning.

In fact, it probably will be the new norm from now.

If you’re an educator of any subject…

This is your best opportunity to start building a course if you haven’t.

And as you may have guessed it, I have solution to help you build yours.

What’s really cool is that teaching online has more benefits than teaching in person.

That’s right. 

If given a choice, most teachers would rather impart their knowledge through an online course. 

Why not?

They get to free up their time to do things they’ve always wanted.

It’s so much more efficient.

And that’s where ‘Sell Your Knowledge’ comes in.

It does this beautifully in 3 easy parts.

Step 1: Structure your knowledge

Step 2: Create your course

Step 3: Sell your course

I’m not saying teaching physically is bad.

What I’m saying if your goal is to have more freedom and more income…

Your current model of teaching physically might actually be the thing that’s holding you back from your goals!

Teaching face-to-face requires a lot of time to prepare your materials, to travel, to be present all the time in class.

Having an online course just requires you to ensure your learners can access it with no hiccups.

Just A Few Years Ago... I'd Tell You That You're Crazy If You'd Ever Believe Teaching via Online Courses Can Make You Money...

… But today, I know better.

Online courses helped me survive the pandemic.

It helped me to remodel and reimagine my teaching business.

Instead of just providing face-to-face lessons…

My online courses now complement them, while boosting my revenue at the same time. 

I don’t know if you ever tried to build your own online course.

I promise you this…

Anyone who make the wise move to “digitalize” their teaching business will benefit greatly in this ever-changing world.

Ultimate, I want you to know one thing…

If I Can Do This, So Can You!

It took me over a year to “figure this out”.

… and over another year to perfect it. 

Which is safe to say there isn’t anything left for you to figure out.

I already did all the hard work for you. 

I figured it all out. 

Which means… there’s nothing left for you to “figure out”.

You just need to download this book and most important of all… 

Implement it! 

That’s it.


If you’re still reading…

It means you are keen to build and sell your online course.

And I want to give you a really good offer.

When I completed writing this book…

I priced it at $69 originally.

Which to me is a steal.

Because I spent thousands of dollars and hours to learn what works.

Imagine how much time and money you would have saved by avoiding the mistakes I’ve made.

You don’t need to pay thousands to learn.

You won’t even need to pay the original $69 for this book.

You can now get this book for just:



(You save 90%)

For just $9,

You get to shorten your learning curve when it comes to creating your online course.

Your increased income from selling your courses will pay for this book 100X over.

In short, you are not just buying a book.

You are equipping yourself with a powerful skill that can take your income to another level.

What’s More…


You’ll get these 2 bonuses for free:


6-Day Fast Start Video Series

(Worth $97)

A series of training videos to help you understand the concepts and framework in the book faster. 

You will get access to all 6 videos right away. 


Private Facebook group

(Worth $47)

Join our private community where you can ask any questions related to course creation. Anytime you get stuck, shoot a question in this group and I’ll solve your problem for you.


‘Sell Your Knowledge’ is more than a book. It’s a course.

Here’s a quick glance inside your dashboard once you purchase Sell Your Knowledge book:

You can download your book inside the dashboard and watch the fast start videos right away. 

There are also resources to help you launch your course more efficiently.

That includes:

1. Course Outline Template: To help you plan your course outline systematically

2. Course Benefits Sheets: 3 questions for you to fill in so you can easily write your course description and sales page.

3. Checklist: A list of items for you to check off so you don’t miss anything when launching your course.

Let’s recap what you’ll get when you purchase this book today:

1. ‘Sell Your Knowledge’ book in a downloadable PDF format

(Worth $69)

2. 6-Day Fast Start Video Series

(Worth $97)

3. Private invite to Facebook group

(Worth $47)

The total value of the ebook and bonuses is worth:


But just for a very limited time only, you can get it at just



(You Save 90%!)

I know that before I get into anything…

I’d like to know what I’m buying and that it’s backed by a rock solid money-back guarantee.

I want you to be comfortable with this buy, even though it’s only $9…

Here’s my crazy bold guarantee:

Download this book, read it, but more importantly apply what you’ll learn.

If you find no value in this book and you want your money back, just send an email to support@edmundchew.com and request for a refund within 30 days.

You’ll get your $9 back and you get to keep the book free of charge. 

But with that said…

This Wont't Last Long

The truth is…

I was planning to sell a printed copy of this book at $69, but it meant more costs involved. 

(Printing, storage and delivery)

That means it will be much more difficult to help more people.

But then I realised if I were to sell it as an ebook…

And by lowering it to $9 per copy…

It allows me to impact and help more people achieve their goals.

I consider that a true win/win,

 Even though in most cases, I take a loss when selling the book at this price.

It costs me probably around $27.93 in ad cost to sell one book.

Which means I take a loss of $21.93 for each copy I sell.

So why would I do this?


Because I’m making this offer with the idea that you’ll be impressed with the value I provide…

And I’m making the “bet” that you’ll enjoy the book so much…. 

That you’ll engage me for more trainings or work with me in future.

But of course, if this “bet” fails…

Then I’ll have no choice but to take down this ridiculous offer. 

That’s why this offer may not last long. 

As long as this page is still up, you can still get this book at just $9.

So I urge you to take action now.

P.S. Closing Thoughts

Right now you have 2 options. 

1. You decide to ignore everything you’ve read so far…

And you exit this page.

Nothing wrong at all.

Especially if you are happy and satisfied with where you’re at now.

But if you’re not at the place that you want to be…

And continue doing the same thing but expecting different results…

It’s not gonna happen.

2. You decide to give ‘Sell Your Knowledge’ book a shot.

And things start to take off.

You no longer trade your time for money. 

You’re no longer bound by space and time. 

Instead, you carve out a new path of higher income, only possible because you started building your online course.

How much would that be worth to you?

The choice is completely up to you, of course.

Let’s just say… taking the first step is the hardest.

But the moment you decide to take action…

A lot can change in a short period of time. 

Hope to see you inside the the book!

Frequently Asked Questions

1. I know nothing about building courses or selling online. Will it be too hard for me?

I started with zero knowledge.

And I wrote this book specifically for someone completely new.

As long as you can follow instructions, the step-by-step method and frameworks will definitely be able to help you.

2. Who will benefit most from this book? 

If you’re someone who teaches something, or you run a business that does that, this book will benefit you.

Tutors, sports coach, dance coach, music coach, yoga instructor, business coach, tuition/enrichment centre owner etc…

3. Will this guarantee that my income will incease once I build my online course?

If anyone can guarantee something at 100%… it’s usually too good to be true…

So… nope, I can’t guarantee your income will increase immediately.

But you’ll be equipped with the knowledge and skill to build and sell your own course.

Which if you put in consistent effort to build it up and sell, your income then can possibly increase.

4. Is this a scam/get-rich-quick thing?

Short answer:


Long answer:

No… but if there is a way to ‘get rich quick’ by selling a book, please let me know I’ll be interested…!

Because I can’t ‘get rich quick’ from this. Plus my main income does not come from this.

I am just a guy who’s crazy about using digital marketing and online courses to scale a business. 

Google ‘TravelClef’ and you will know I run a legitimate business in Singapore with 2 physical locations.

5. What if I don’t like this book after reading it, can I get a refund?

It’s important to know what you’re buying into and I want you to be comfortable with this purchase.

Download this book, read it and apply it.

If you find yourself not learning anything from this and you want your money back, send an email to support@edmundchew.com and request for a refund within 30 days.

With no questions asked, you’ll get your money back and you get to keep this book free of charge.

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