Attention: Business Owners, Freelancers, Salesperson, Home-based Businesses

Want To Create Powerful Facebook Ads That Can Bring You All The Customers, Money and Freedom You Deserve?

Learn how you can start creating high-converting & profitable ads after reading this SIMPLE guidebook!

(No marketing background required!)

If you run your own business, and

1. You want more buyers for your product/service

2. You’re tired of being average with mediocre and unpredictable sales

3. You’re not maximising your potential in taking your business to the next level

Then in the next 3 minutes…

You’ll learn how you can use Facebook ads to level up your business

And bring in new customers and leads every day

Without paying thousands for expensive courses or marketing agencies

Profitable Ads Secrets’ is a shortcut guide that helps you to run Facebook Ads profitably.

It will strengthen your marketing strategy, solidify your offer and help you create powerful ads that can get you more clicks and customers.

This book is now on a 60% discount for a limited time only.

Usually: $69

Now: $39 only

Free delivery to your doorstep.

Plus 3 free bonuses worth $297

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“The recent iOS 14 changes have turned the whole game on its head. What worked just 2 months back doesn’t work anymore. Which is why I run my ads myself and learn the fundamentals from folks like Edmund who does this day in and day out and applies it.  

If you want to take ownership of your rice bowl, you can start by reading this book ” 

– Alvin, Director at PropNex leading a team of 15 real estate agents

“I just completed Profitable Ad Secrets and I really like how easy it was to digest. Rather than a comprehensive guide to everything, I very much appreciate how concised it was. Having examples from other ads and from your own experience also helps give a better idea of what’s being communicated. Great job!” 

-Jasper, Owner of a magic events company and his wife runs an online gift store. 

They now generate leads and sales without paying expensive digital marketing agencies.

Before creating ‘Profitable Ads Secret’ guide, I struggled with my business and was desperately looking to get more sales.

I then embarked on Facebook marketing and tripled our revenue in just 1 year.

But little did I know… 

I scaled too fast and ended up losing money.

I was on the verge of giving up.

 It led me to question everything I knew about marketing and Facebook ads.

After crazy amount of intensive testing learning…

I finally figured out how to run Facebook ads profitably.

I’ve reached a point where my Facebook ad campaigns work like a machine that brings me new buyers every day.

In fact, I rarely touch my ad campaigns anymore unless I really need to fix them.

And I no longer worry about not having customers anymore.

If that sounds like something you want too…

To have customers buying from you every day on autopilot…

To NOT worry about low sales…

To NOT stress over cashflow problems…

You now have to opportunity to learn from me what I did right and wrong in this written guide.

And you can finally run the business you’ve always dreamed of in a profitable and sustainable way.


"I was a newbie at first and was worried my business would fail"

Hi, I’m Edmund.

Here’s a short story of how I went from being a private guitar tutor…

To being a business owner of a music company…

And now being paid to consult on other businesses marketing strategy.

You see…

I was once a newbie at marketing. (and in fact business too)

10 years ago when I was about to start university, my dad told me:

“You should earn your own pocket money from now on.”

 So I gave private guitar lessons to earn pocket money.

But I realised there will be a limit to how many students I could teach a week.

That lead me to start a business with my partner:

We created a website providing a matching service for private guitar tutors and students.

We eventually grew to provide music team bonding programmes for MNCs and SMEs…

Not just in Singapore but all over the world.

Running a business was new to us and we had a steep learning curve.

We did okay for a few years…

Until one day… 

I became worried because the business was not growing.

Our revenue was constantly stuck around $30-$50k per year.

For university students, it was good money.

But to really make a living with these figures, it’s not possible.

I was afraid the business wouldn’t sustain.

I didn’t want to let my loved ones down.

Because let’s face it…

We all want to provide well for our family.

And all those times I kept asking myself:

“Am I really maximising my potential?”

“Am I giving the best to take the business to another level?”

“Do I want to be stuck/stagnant forever?”

Because I know as a self-employed…

I can never stop learning if I want to succeed.

The last thing I want is to let myself down.

Knowing that I’ve wasted time and not trying hard enough.

The roller coaster ride begins...

That was when I thought of using Facebook ads to grow the business.

Everyone was using Facebook and I figured it would help me reach out to more people faster.

I knew our corporate team bonding programmes could also attract the general public. 

We specialise in teaching people how to play ukulele in just 2 hours and we knew there was a market demand for it.

I just had to find a way to market our program and get customers to pay us for it.

So I tried running Facebook ads to test its effectiveness.

I launched my first Facebook ad campaign not knowing what to expect…

And surprisingly… it was very successful.

We held our very first music workshop with 20 sign ups.

We made a 10X return on the money spent on ads.

Seeing the amazing results from running ads…

We eventually launched workshops for different music instruments. 

This created a huge revenue stream for our business.

Very soon after, I also started running Facebook ads to sell our music instruments online

In 2018-2019, we had our best revenue growth (3X of 2017 revenue)

While everything seemed easy and rosy…

The truth hit me hard at the end of 2019. 

When my accountant passed me our financial statements…

Our revenue did increase overall.

We got many new customers purchasing our workshops and products.

But some campaigns we launched actually lost us money.

This means the amount we spent on ads were more than the revenue.

Which resulted in a negative cashflow for our business that year.

My partners started to question me…

“How come we lost money?!”

“You’re too aggressive! You run the business like a gambler!”

“I don’t think we should spend on Facebook marketing anymore it’s bleeding us”

It was hard to hear those words.

But the truth remains…

We made losses. 

And I was to blame. 

I stopped all the Facebook ads that was running.

But I refused to give up finding out what went wrong.


Why Your Ads Don't Perform

For the next 3 months I studied like crazy.

I buried myself in as many books and courses I could find to help increase my marketing ROI.

Books on marketing, copywriting, creating offers and optimising conversions.

With an unused notebook I found lying around,

I jotted down all the important points so I could easily refer to it again.

I still have it today:

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I even got a professional certification from Facebook as a Facebook Media Buying Professional.


I wanted to be damn sure I understood their ad mechanism inside out.

I had to find out the reason why some of my marketing campaigns lost money.

But the truth was I couldn’t find one.

Because there are too many factors affecting the success of your ads.

After studying my own ads and countless of other Facebook ads I see..

I discovered the top 3 reasons why your campaigns are not giving you results:

1. Your offer is not attractive enough

2. Your ad copy is not written well enough to grab attention

3. You don’t know how to fix underperforming ads

After knowing these 3 reasons… 

I went on “repair” mode right away.

Ads Sold Like Crazy...

I knew my offer wasn’t the issue because people were already buying my products.

So I referred to my notebook with my handwritten notes again…

There was a part on knowing how to fix underperforming ads by looking at certain metrics.

With the low click-through rates I had,

I realised the way I wrote my ads wasn’t grabbing attention.

So I “repaired” all my ads by rewriting them across my different products. 

If you’re curious, here’s how the ad looked like: 

(you may have even seen it while using FB)


This ad sold like crazy for us that month.

This was in Apr-May 2020 during Circuit Breaker.

Everyday we were busy fulfilling all the online orders:



Ads dashboard: $52k revenue generated with ad spend of $4.3k


But you see, the solution here wasn’t because I rewrote the ad copy.

The solution was that I knew how to find out what went wrong and how to fix them.

Sometimes it could be an offer issue.

Sometimes it’s because your ad image or copy isn’t done well.

In this case it was my ad copy that could be improved. 

One day a friend saw me on TV and asked for my "secrets"

Some time in 2020, I appeared on Channel 8 where they interviewed us on our business journey.

Seeing me on TV, and knowing I got certified as a Facebook Media Buyer… 

A friend texted me for help.

He asked me what to look out for if he wants to try Facebook marketing to get more students.  

He runs a tuition centre and the slots were not filling up. 

Which means his revenue was not maximised.

He wanted to run ads himself because many digital marketing agencies were charging really high.

Plus, he already knew there were plenty of free resources that could help him get started.

(In fact if you go to Facebook blueprint website there are tons of videos to help you get started, free)

He asked a really smart question though.

Instead of asking “how to run ads”, he asked “what to look out for”.

It’s kinda like asking me what was my secret to running ads successfully.

I wish I knew how to ask this back then when I was learning Facebook marketing.

Because when you learn from the experience and mistakes of others who have been through similar situation…

You can avoid many pitfalls and can save so much time.

He knew I experienced the ups and downs of running Facebook ads and wanted to tap on my experience.

While I wanted to point him to many of the resources I read…

I know it will be too overwhelming for him.

So I remembered that little notebook I used to write my notes…

Where it contains only the important pointers when running Facebook ads.

To save him from seeing my ugly handwriting,

I compiled it into different chapters for him to read easily.

Using concepts written in that little notebook…

He increased his student intake by 6 within just the 3 weeks of running ads.

That means an extra $14k in yearly revenue (assuming each student pays $200 monthly fees)

He was so thankful because he no longer have to worry about unpredictable revenue anymore.

All his time spent worrying about sales can now be put to better use by creating better product experience.

Any time he needs to increase students, he will just turn on his ad campaigns again.


I wrote a book called:


To help you get more customers online 

So you can finally run the business you’ve always dreamed of in a profitable way

Profitable Ad Secrets was written to help business owners run profitable ad campaigns

‘Profitable Ads Secrets’ is an 84 page written guide that will help you run Facebook ads profitably.

This book does not a ‘guarantee’ quick profits.

But what it will show you what it takes run a profitable campaign…

And how to maximise your return from money spent on ads.

Here’s What You Will Learn In The Book:

The Math Behind A Profitable Ad Campaign … Pg 7

(why marketing should be seen as an investment instead of expense)

The Most Important Thing You Must Know Before Running Ads … Pg 13

(miss this and your ads will likely lose money. worse, your business may not even survive in the long term)

Why Lead Gen Campaigns Fail And How To Make It Successful … Pg 18

(learn from real case studies so you won’t make the same mistakes too)

How To Fix Your Ads If It Is Not Giving You Results … Pg 26

(be like a plumber – repair your spoiled tap and water will start to flow. customers too.)

Understanding The Real Objective Of Your Ad … Pg 38

(your ad has only 1 simple objective… and it has nothing to do with selling)

How To Write High-Converting Ad Copy Easily … Pg 44

(learn 3 headline formulas that you can easily use to grab attention)

How To Increase The Rate Of People Clicking Through Your Ad Using These 2 Techniques … Pg 52

(a simple tweak here can potentially make your clicks cheaper… why not?)

Common Mistakes In Ads You’re Wasting Money On … Pg 60

(learn from other ads and save yourself the trouble, money and time)

Get This One Thing Right To Run A Profitable Ad Campaign … Pg 79

(when you get this right, your business is ready to scale)

Preview of the book:

What Business Owners Say About This Book:

Anders owns an interior design firm. He read the book, watched the training videos and started generating leads at just $9.77 per lead.

“Facebook marketing is not easy to achieve results. Edmund’s guidebook helped me learn and understand the basics. This is useful for those who are new to Facebook marketing.”

– George, Owner of Raffles Paint 

“Having zero experience in online marketing and ads, this guidebook is really insightful and easy to understand for a layman. The tips were immediately applicable for marketing and ads on Facebook. I already started using some of the techniques and tricks I read from the guide. Highly recommended!”

– Jas, Owner of Rainbowly

“Edmund has helped reframe my thinking about how modern advertising is and should be, especially after reading ‘Profitable Ads Secrets’. The language used is simple and easily understood and he is genuinely passionate about helping businesses grow their customer base!” 

– Leong, Partner at Callaghans Financial Services

Why you should get this book:

(especially if you run FB ads for your own business)

Most business owners try to run Facebook ads on their own but often struggle to see results.

They pay for expensive courses to learn Facebook marketing…

Then launch their own campaigns…

Then get expensive leads that don’t convert into sales.

Seeing their money go to waste, they give up.

They consider getting a marketing agency to help them…

But find it expensive.

(some agencies charge $5k for a start, and then $1.5k-$2k/month. some even charge $100 per lead)

The truth is…

As a business owner, you know your product/service best.

You know who your ideal customers are and how to sell to them more than anybody.

You should handle your own marketing (at least at the start)

If you want to take charge of your own business…

And starting seeing marketing results fast…

This book is for you.

Because it’s more than just a book. 

It’s a like a mini course that comes with training videos to help you take action faster and easier.



If you’re still reading…

It means you are keen to learn how to run Facebook ads profitably.

And I want to give you a really good offer.

When I completed this written course…

I priced it at $69 originally.

Which to me is a steal.

Because I spent thousands of dollars and hours to finally learn what works.

Imagine how much time AND money you would have saved by running your ads right.

And we all know how expensive some Facebook courses are.

But right now…

You don’t need to pay thousands to learn.

You won’t even need to pay the original $69 for this guide.

You can now get this book for just:



(You save 40%)

For just $39,

You get to cut short your learning curve when it comes to Facebook marketing.

You’ll avoid all the costly mistakes I committed after spending $500k on ads.

You’ll learn to create powerful ads, generate leads and sales that will pay for this book 100X over.

In short, you are not just buying a book.

You are investing in yourself.

You are equipping yourself with a powerful skill that can take your business to another level.



You’ll get these 3 free bonuses


Bonus Chapter: Step-by-Step Shortcut Guide To Creating A Lead Gen Campaign 

(Worth $19)

In this written guide, you will learn how to set up a lead gen campaign in a step-by-step method.  

Follow the steps closely and your lead gen campaign will be up in under an hour! 

The best part about this document is that I will always keep it updated even as Facebook’s dashboard changes in future.

This means anytime you get confused how to set up a lead gen campaign, you can refer to this updated Google doc.


Video Training On How To Create A Lead Gen Campaign On Facebook

(Worth $79)

Prefer to watch and learn?

This mini video course is for you.

You will learn:

– How to create a Facebook page

– The basics of Facebook ads platform

– How to set up a lead gen campaign and where to retrieve your leads.

This will greatly shorten your learning curve and save you a HUGE amount of time.

Watch a preview of the training here:


Secrets Revealed: Peek inside my ad account, see my winning ads, my targeting and how I set up a retargeting campaign that consistently gives me a 5x return every time.

(Worth $199)

Most ‘gurus’ or teachers you see online never ever show you their FB ad account.

 I’m not a ‘guru’. 

I’m a legitimate business owner and a practitioner running Facebook ads everyday.

I show you my results so you can learn from it and win too.

You will see how I pulled in 174 new customers and generated $28k in revenue in the month of May 2021.

While touching my ad account only twice.

That’s freedom to me.

You can’t put a price on private information like this.

But I shot it for you anyway and it’s only for people who invest in ‘Profitable Ads Secrets’ book.

Let’s recap what you’ll get when you purchase this book today:

1. A ‘Profitable Ads Secrets’ book printed in A4 size for easy reading 

(Worth $69)


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2. Bonus #1: Step-by-Step Shortcut Guide To Creating A Lead Gen Campaign

(Worth $19)


3. Bonus #2: Video Training On How To Create A Lead Gen Campaign On Facebook

(Worth $79)


4. Bonus #3: Peek Inside My Facebook Ad Account And See My Winning Ads

(Worth $199)


The total value of the book and bonuses is worth:


But just for a very limited time only, you can get it at just


(You Save 90%!)

Only 50 copies available

This is not some fake scarcity tactic to trick you into buying this book.

The truth is I have printed only 50 copies for sale.

Once they sell out, I may not be stocking it again…

 As cliche and ‘noble’ this may sound…

The main reason I wrote this book is because I want to help business owners run ads without getting ripped off unnecessarily.

I’ve seen too many business owners wasting their money paying agencies to run campaigns for them but don’t get much results.

Yet I can’t just give this book away for free. 

On top of the costs required to print it and deliver it…

It also contains very valuable information that just cannot be given away freely and publicly.

Information that can only be found only after spending hundreds of thousands on Facebook ads.

Having a total of 50 business owners own this book seems ideal for now.

So if you want to start running powerful Facebook ads and build the business you’ve always dreamed of:

Frequently Asked Questions

1. I am a beginner, will this book benefit me?

Yes. Even though this is not a ‘how to run Facebook ads’ book, the marketing concepts and tips in will benefit you, especially if you run your own business and plan to use Facebook ads one day. 

The bonuses included though contains step-by-step guide and training videos to help you set up a lead gen campaign if you run a business that needs to get leads.

2. What type of business owners/self-employed will benefit most from this book?

If you are a small business owner (revenue between 0 to 1.5m/year) selling a product or service, you will learn important marketing concepts that will greatly benefit you.

If you’re already running ads (ID firms, real estate, tuition centre, everyday products, service-related) but not seeing much success, the tips I shared should help your ads perform better.

Any ‘tricks’ or ‘tips’ we learn may not last forever because platforms (like Facebook ads restrictions) might change. But marketing concepts will last because they will continue to be relevant in the long run.

I wrote this book with that in mind – to share marketing concepts first (and then Facebook ads tips) so whatever you absorb from this book will always be relevant.

3. Will my Facebook ads guaranteed to be profitable after reading this book?

If anyone can guarantee something at 100%… it’s usually ‘too good to be true’…

So nope, I can’t guarantee your ads will be profitable once you read this book.

But you’ll be equipped with knowledge and skills to run better ads that can bring you more sales after going through all the resources that comes with the book.

4. Is this a scam/get-rich-quick thing?

Short answer: 


Long answer: 

No… but if there is a way to ‘get rich quick’ by selling a book, please let me know I’ll be interested…!

Because I can’t ‘get rich quick’ from this. Plus my main income does not come from this.

I am just a guy who’s crazy about using digital marketing to scale a business. 

Google ‘TravelClef’ and you will know I run a legitimate business in Singapore with 2 physical locations.

5. If you say printing is expensive, why don’t you do a digital version?

In the future I might. But for now, I prefer (going through the trouble) to send you a hard copy so you can easily refer to it and make your own notes rather than a PDF version.

At the end of each chapter, there will be a short summary for you to think about and how you can apply it to your business.

Not sure about you, but I love to hold on to a book while reading. 

This book will be printed in A4 with BIG fonts for easy reading.

(Plus, a printed version is harder for people to share around freely without paying 😂)

7. What if I don’t like this book after reading it, can I get a refund?

If you already have thoughts of getting a refund after buying this, then perhaps this book is not for you… 

Ideally it’s for people who are keen to obtain actionable knowledge that can benefit them and give them results.

I would gladly pay $39 (and much more) to learn from someone who is better or have more experience than me because they cut short my learning curve and that saves me time and money. 

So I suggest to give this book a miss (if you plan to get a refund)

However, if upon reading this book and you think: 

“This book is crap and I don’t think there’s any value in it”, then shoot me an email, I will refund you your money right away.

Edmund Chew Marketing Tips | Copyright © 2021 | All Rights Reserved

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