Right now, the ad campaigns I handle are generating a total of 1500-2000 leads per month. (Across several industries) Yet, my focus is not on whether the cost per lead…
Is it possible for freelancers to escape the time-for-money trap? It’s tough to completely not have to work for money. But I personally believe you can create a life where…
Running a business while raising two young children and staying committed to my health isn’t easy, but I’ve found a rhythm that works. As an entrepreneur, dad, marketer while also…
Few days back I got invited to Meta’s office where they shared with advertisers how to prepare running ads for Q4. Why is Q4 significant? Because these 3 months are…
I say this phrase a lot to people who ask me how to make their ads profitable: “The money lies in the follow up.” I’ve seen how businesses leave money…
For the last 6 months, my meta ad account recorded a total spend of $611k. I’ve seen ads flunk… I’ve seen ads boom… I’ve seen ads that, despite not touching…
A typical sales process for businesses running ads look like this: Ads -> leads -> appointment -> sales These days, I find myself diving deep into helping business owners improve…
Here’s a question I get asked a lot when I advise clients on their ads: "When do I scale my ads?" Or “How do I know when I should spend…
The challenging thing about being an entrepreneur is that you have to learn and do everything yourself at the initial stages of building your business. I’ve shared previously how I…
If you’ve been eyeing a product for quite some time… And there’s a 20% discount off its regular price. Would you buy it? Maybe. What if I tell you -…