Right now, the ad campaigns I handle are generating a total of 1500-2000 leads per month. (Across several industries) Yet, my focus is not on whether the cost per lead…

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Is it possible for freelancers to escape the time-for-money trap?  It’s tough to completely not have to work for money. But I personally believe you can create a life where…

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Running a business while raising two young children and staying committed to my health isn’t easy, but I’ve found a rhythm that works.  As an entrepreneur, dad, marketer while also…

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Few days back I got invited to Meta’s office where they shared with advertisers how to prepare running ads for Q4. Why is Q4 significant?  Because these 3 months are…

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I say this phrase a lot to people who ask me how to make their ads profitable: “The money lies in the follow up.” I’ve seen how businesses leave money…

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For the last 6 months, my meta ad account recorded a total spend of $611k. I’ve seen ads flunk… I’ve seen ads boom… I’ve seen ads that, despite not touching…

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A typical sales process for businesses running ads look like this: Ads -> leads -> appointment -> sales These days, I find myself diving deep into helping business owners improve…

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Here’s a question I get asked a lot when I advise clients on their ads: "When do I scale my ads?"  Or “How do I know when I should spend…

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The challenging thing about being an entrepreneur is that you have to learn and do everything yourself at the initial stages of building your business. I’ve shared previously how I…

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If you’ve been eyeing a product for quite some time… And there’s a 20% discount off its regular price. Would you buy it?  Maybe. What if I tell you -…

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