2025 flew past. Before the year ends and before everybody heads off for New Year celebrations… I’m gonna write one last newsletter for the year. To quickly share my thoughts…
https://youtu.be/hrBCzhB5_po In 2025, I’ve managed close to $1 million ad spend across more than 10 different industries. Most of what people obsess over in Facebook ads... doesn't really matter…
Just 2 weeks back I hopped on call with a personal trainer. Like me, he’s a dad who wants to work hard and make more money for the family. So…
I want to share something with you that has never failed me in all my years of launching ads. It’s not the camera I use. Not the lighting. Not even…
I’m writing this for people running ads and are still focusing on targeting the right people. But if you’re not running ads, and you’re someone who’s creating content… I’ll explain…
This letter is a tough one to write. Took me a while to decide if I should share this… 3 years ago, 1 month before my baby girl was born……
Back when I was studying in university, my dad didn’t give me any pocket money. He told me (in Mandarin): “I won’t be giving you an allowance. You go figure…
I just turned 37 last week. I shared a confession on my Instagram… That I always wanted to be rich. But at 37 years old now, I want to announce…
This week, I want to bring you behind the scenes. Not of a client project. But of my own. Because before I ever started running ads and building funnels…
Tried something different last week. I brought my Osmo Pocket 3 out and filmed a “day in my life” vlog. It wasn’t some polished, cinematic B-roll reel. Just real…