The challenging thing about being an entrepreneur is that you have to learn and do everything yourself at the initial stages of building your business. I’ve shared previously how I…

Continue Reading

If you’ve been eyeing a product for quite some time… And there’s a 20% discount off its regular price. Would you buy it?  Maybe. What if I tell you -…

Continue Reading

If you run a service-based business and: - You’re relying on giving out free trials to get customers - You’re not getting quality leads for your service - You have…

Continue Reading

To get more sales and profits, we need to create more products to sell or increase prices right?  NOPE. Not necessarily. Sometimes, it could just be a simple tweak in…

Continue Reading

People (or leads) aren’t buying from you yet, because they don’t know you enough and don’t trust you yet.  The best way we can build that trust? Through your content.…

Continue Reading

Ever since becoming a dad, my take on entrepreneurship has shifted a little. Instead of scaling, I now value sustainable growth more. Instead of hustling, I now value efficiency more.…

Continue Reading

Business owners running ads will agree with me: It’s getting increasingly hard to get quality leads that will buy from you. Even if you can get many cheap leads… chances…

Continue Reading

A good ad should have clarity in its messaging. That means at one glance, the intended audience should know what it is trying to advertise. I always put myself in…

Continue Reading

One thing I’ve learned after writing hundreds of ads across more than 10 different industries is that you can achieve consistent results if you follow a framework. As a self…

Continue Reading

If you're selling anything online, whether through ads, social posts or even in marketplaces like Carousell… Writing in a manner that grabs attention will help increase the chances of people…

Continue Reading