One thing I’ve learned after writing hundreds of ads across more than 10 different industries is that you can achieve consistent results if you follow a framework. As a self…

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If you're selling anything online, whether through ads, social posts or even in marketplaces like Carousell… Writing in a manner that grabs attention will help increase the chances of people…

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On and off I get people asking me: "Are you still running your music school?" "How much time do you put into growing it?" My answer? Yes, I'm still running…

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Using lead magnets to acquire customers is a widely used method by many businesses. In one of my previous letters, I shared how I'm using a PDF as a lead…

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