Writing is one of the most important skills in marketing. Everything starts with writing. Your captions, your ads, your emails. I never understood the importance of writing until I became…

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Here's a marketing secret I wish I knew earlier - building an email list is like building a goldmine. When I advice business owners to "send more emails" if they…

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The 80/20 rule states that 80% of outcomes result from 20% of all causes for any given event. I first learned about this concept during economics class in junior college.…

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