Service businesses (tuition/enrichment centres/spas) often offer free trials as a method of attracting new customers. Over the last few weeks, I've spoken with at least 3 business owners who are…
I started working as a freelance guitar tutor in my 20s. I enjoyed it and it was pretty good money (for a university kid) but I quickly realised 2 potential…
If you're thinking of using Facebook/Instagram ads to get more customers for your business... But unsure whether it will work... Or you're already running ads but not getting the results…
In every industry, there are always competitors. The more competition there is, the better it is. Why? It means you're in a market with high demand. But with competition, it…